India’s Best Brand of the Year research & survey methodology discovers what brands consumers trust the most and find the best in their respective industry category based upon the quality, features, pricing, discounts, after-sales service & reputation, etc.
The study was conducted by Berkshire Media, USA, a company specializing in market research & brand surveys. The rigorous survey techniques and research strategies of Berkshire Media uncover insights that decode the consumer mindset and reveal what drives purchase decisions and trust.
The entire research platform was divided into the following levels:-
First Stage: The level one of the research was initiated by preparing a portfolio of 500 brands from different regions of India across diversified products & service sectors, and 46 subcategories (Industry segments) were drawn up through secondary research using consumer surveys market studies, and brand researches. The list of brands was prepared using existing listings, rankings, other research reports, and available sources.
Second Stage: The preliminary list of 500 brands was scrutinized on a scale of 1 to 10 (where one is the lowest and ten is the highest) and thoroughly examined by our research team on the parameters of Brand Image, Brand Growth, Brand Identity, Brand Leadership, Brand Value, Brand Impact, Brand Innovation, Brand Trust, and Brand Equity.
A consumer survey was conducted on these 500 brands where the consumers were asked to vote for the brands they find BEST in that particular industry segment and at the same time survey questionnaire further requested the respondents to give their valuable feedback on the quality, features, pricing, discounts, after-sales service & reputation of the brand, followed by a trust rating by the consumers for the brands they voted for. The Berkshire Media research team took the parameters mentioned above into consideration to shortlist the highest voted 200 brands to reflect the consumer’s choice best.
Third Stage: The list of 200 shortlisted brands based on the above parameters was sent to a panel of eminent jury members to be rated on a scale of 1 to 10. (The jury consists of top renowned corporate leaders from various areas such as Business, Finance, Advertising & Media, including an international expert advisor).
Final Stage: The final list of INDIA’S BEST BRAND OF THE YEAR was based on cumulative scores received by the jury, editorial team, and consumer votes received through surveys.
20 % weightage was given to the Berkshire Media Team evaluation
20 % weightage was given to the jury scoring
60 % weightage was given to consumer votes via survey
Analysis: The cumulative scoring of the Berkshire Media team, jury members, and consumer votes was taken to finalize the winners of “INDIA’S BEST BRAND OF THE YEAR AWARDS.”
We encourage the diversified brands from all over India to fill their nomination and get into the race to become one of India’s Best Brands of The Year. The brands which genuinely think that they have been performing well and have excelled in this competitive environment, have outperformed their competitors, have kept their integrity intact, and have earned the loyalty & trust of their consumers by delivering on their promise should not miss out this golden opportunity.
Every brand and company deserve to showcase their journey of hardships and glory, which they have seen while trying to reach the pinnacle on which they are today, and inspire the new generations to follow one such path of excellence. We value the excellent efforts, teamwork, the hunger for growth, and high potential to expand amongst brands. Be it a small, medium, or large-scale brand or a start-up business, we welcome all to our award nomination process. The most suitable brand which outshines its peers during the selection and evaluation process will be selected as a winner. Berkshire Media’s research team classifies the brands based on their stature, business exposure, geographies, etc., and provides a fair chance to all to nominate and win this award.
We accept B2B nominations as well. You are welcome to nominate any such brand with whom you have been associated and believe that the brand has the potential to win this title. For B2B nominations, we advise you to get consent from the brand you are nominating so that the nomination process can be completed without any hassles in case we need to contact them for further information or clarification.
Berkshire Media Team/Jury Consilium will initially screen the nominated brands for suitability & eligibility. Those brands passing this initial screening will only be included in the further survey & evaluation process.
The nomination is free of cost.
Completing this nomination form does not guarantee the Nominee’s inclusion while required for award consideration. The inclusion/selection is subject to meeting specific criteria consistent with the mission, objectives, and policies of the Berkshire Media Consilium. The information you enter is also subject to editing for style, accuracy, or other reasons.
For all Enquiries, Registration for Awards ceremonies, and Sponsorship, contact our marketing team at +91-7506032459, +91-7007522751, or [email protected].
Please click the below link to nominate your Brand