India’s Best Brand of the Year Awards is a distinctive & premier recognition for a brand recognized as a leader in its industry category based on the current year’s market standing and consumer preference.
It is a salute to the most aspirational brands which have fortified their presence in the hearts and minds of the Indian consumers, making them their favorite brands. The award has been considered one of the highest accolades for a brand by consumers and industry personnel.
Based on a consumer survey conducted for India’s Best Brand of the Year Awards by Berkshire Media, the brands were selected. The consumers were asked to vote for the brands they considered the best in their specific category.
The survey was conducted in more than 20 states of India, and 1,58,923 votes were collected for hundreds of the leading brands of India classified into 46 industry categories which depict the consumer connect and the impact of the brand.
India’s Best Brand of the Year Awards is a loyalty benchmark project which showcases the brands that have earned their credibility by consistently delivering on their promises. The event has been designed to recognize the achievements of the brands and to applaud the positive contributions of the brains behind them.
Berkshire Media is a multinational business consulting and market research firm headquartered in the USA which provides consulting to companies interested in increasing profits, sales, and revenue or aiming to start new ventures. Berkshire Media is the trusted advisor to many of the world’s leading businesses and institutions. The insights and quality services we provide help build trust and assurance in the global capital markets and economies. Let’s combine your aspirations with our world-class strategies to achieve your business goals.
Berkshire Media is a trusted name for Market Intelligence and Research solutions and a headstrong counselor to many influential businesses and institutions in India. We focus on creating and managing brands as valuable strategic business assets and evaluating the viability of extending a brand into new categories and retail channels.
The importance of analyzing brand performance is a priority for organizations. With analysis of the performance, an organization could ascertain and determine strategies to further elevate the awareness of their brand, which will result in increased brand equity to expand its business and revenue. To acquire the much-needed information, Berkshire Media has developed the INDIA’S BEST BRAND OF THE YEAR AWARDS concept.