India’s Best Brand of the Year research & survey methodology discovers what brands consumers trust the most and find the best in their respective industry category based upon the quality, features, pricing, discounts, after sales service & reputation, etc. The study was conducted by Berkshire Media, USA, a company specializing in market research & brand surveys. The rigorous survey techniques and research strategies of Berkshire Media uncover insights that decode the consumer mindset and reveal what drives purchase decisions and trust.
The entire research platform was divided into the following levels:-
First Stage: The level one of the research was initiated by preparing a portfolio of 500 brands from different regions of India across diversified products & service sectors and 46 sub categories (Industry segments) were drawn up through secondary research using consumer surveys, market studies and brand researches. The list of brands was prepared using existing listings, rankings and other research reports and available sources.
Second Stage: The preliminary list of 500 brands was scrutinized on a scale of 1 to 10 (where 1 is the lowest and 10 is the highest) and thoroughly examined by our research team on the parameters of Brand Image, Brand Growth, Brand Identity, Brand Leadership, Brand Value, Brand Impact, Brand Innovation, Brand Trust, and Brand Equity.
A consumer survey was conducted upon these 500 brands where the consumers were asked to vote for the brands they find BEST in that particular industry segment and at the same time survey questionnaire further asked the respondents to give their valuable feedback upon the quality, features, pricing, discounts, after sales service & reputation of the brand, followed by a trust rating by the consumers for the brands they voted for. The above-mentioned parameters were taken into consideration by the Berkshire Media research team in order to shortlist the highest voted 200 brands to best reflect the consumer’s choice.
Third Stage: The list of 200 shortlisted brands based on the above parameters was sent to a panel of eminent jury members to be rated on a scale of 1 to 10. (The jury consists of top renowned corporate leaders from various areas such as Business, Finance, Advertising & Media, including an international expert advisor).
Final Stage: The final list of INDIA’S BEST BRAND OF THE YEAR was based on cumulative scores received by the jury, editorial team and consumer votes received through surveys.
20 % weightage was given to the Berkshire Media Team evaluation
20 % weightage was given to the jury scoring
60 % weightage was given to consumer votes via survey
Analysis: The cumulative scoring of Berkshire Media team, jury members and consumer votes was under taken to finalize the winners of “INDIA’S BEST BRAND OF THE YEAR AWARDS 2021”.
We encourage the diversified brands from all over India to fill their nomination and get into the race to become one of India’s Best Brand of The Year. The brands which truly think that they have been performing well and have excelled in this competitive environment, have outperformed their competitors, have kept their integrity intact and have earned the loyalty & trust of their consumers by delivering on their promise, should not miss out this golden opportunity.
Every brand and company deserves to showcase their journey of hardships and glory which they have seen while trying to reach the pinnacle on which they are today, and inspire the new generations to follow one such path of excellence. We value the true efforts, teamwork, the hunger for growth and high potential to expand amongst brands. Be it small, medium, large scale brand or a start-up business, we welcome all to our award nomination process. The most suitable brand which outshines its peers during the selection and evaluation process will be selected as a winner. Berkshire Media research team classifies the brands based on their stature, business exposure, geographies etc. and provides a fair chance to all to nominate and win this award.
We accept B2B nominations as well. You are welcome to nominate any such brand with whom you have been associated with and believe that the brand has the potential to win this title. For B2B nominations we advise you to get a consent from the brand you are nominating so that the nomination process can be completed without any hassles in case we need to contact them for any further information or clarification.
The nominated brands will be initially screened by Berkshire Media Team/Jury Consilium for suitability & eligibility. Those brands which will be passing this initial screening will only be included in the further survey & evaluation process.
The nomination is free of cost.
Please note that completing this nomination form, while required for award consideration, does not guarantee the Nominee's inclusion. The inclusion/selection is subject to meeting certain criteria consistent with the mission, objectives, and policies of the Berkshire Media Consilium. The information you enter is also subject to editing for style, accuracy, or other reasons.
Please click the below link to nominate your BrandNominate Now